There are so many collaborations coming this way in 2020, and this is especially so for BTS! After their ‘Be The Brightest Stars’ collaboration with Starbucks Korea, BTS is in another partnership. And this time it’s not coffee-related.
Do you know that the boys of BTS are the official brand ambassadors of FILA? As if we didn’t need a reason to love FILA already!
“BTS’ passion, positivity and their genuine communication with fans are qualities that align with FILA. Their energetic and unique personalities also make them an optimal fit as brand ambassadors,” FILA said in a release. “We look forward to creating a meaningful synergy between two global brands.”
FILA went on to say “with their global appeal, the group has inspired and impacted the world and we are very grateful for the massive amount of interest and support we’ve received. BTS has an incredibly loyal fan base and we will be devoted to communicating with that audience in a very special way.”
An ad campaign starring the group dropped just a few months ago, and you can check out their beautiful faces in a FILA interview right here!
BTS’ interview with Fila
RM led the interview in English but that’s not to say the other members don’t also have a part! The boys all spoke English in the video, with Jungkook telling fans to keep an eye out on BTS and FILA. Jin followed Jungkook, expressing his wish for FILA to go worldwide. The boys then wrap up the short video with their slogan ‘One world, one FILA’.
Along with the group interview video, you can also find individual videos of the boys on the FILA Korea YouTube channel, titled ‘A new start with FILA’. Even though the videos are short, they’re very cute!
BTS is no stranger to sportswear and fashion collaborations. Before teaming up with Fila, BTS was affiliated with Puma. They worked with Puma for five years, and during this time they created a number of great campaigns. We especially loved the at times comedic and at times downright beautiful adverts they did for BOG SOCK x BTS. From Jimin’s dancing to Suga’s piano playing to RM and Jungkook harmonizing – we won’t be forgetting those adverts for a while.
BTS x Puma created the Puma Basket sneaker in 2018 which sold for $114 and sold out very quickly which is unsurprising, considering BTS’ worldwide popularity.
BTS x FILA Voyager Collection
In fact, they have collaborated with Fila for their own BTS x Fila Voyager Collection. The collection comprises of shoes (which feature the horoscope of each member!), T-shirts, sweatshirts, hoodies, hats, bags and pouches. Many items are in PURPLE! and also feature the icons of BTS. Check out a sneak peak of the items in this video clip!
To see the entire BTS x Fila Voyager Collection, check them out here.